Repositioning of MICE follows group-wide AEI of meetings and events spaces to be the trusted partner for meaningful, high-performing meetings and events
Following the global drive for MICE (Meetings, Incentives, Conferences, and Exhibitions) development, Pan Pacific Hanoi officially launches the “Every Meeting Matters” campaign. This initiative not only underscores Pan Pacific Hotels Group’s commitment to the evolving business events landscape but also marks a significant milestone for the hotel following its extensive asset enhancement initiatives.
As the Asia-Pacific MICE market is projected to reach approximately USD 355 billion by 2030, the demand for meeting spaces has transformed. Millennials and Gen Z now account for more than 40% of attendees, driving a shift toward events that are technology-enabled, wellness-focused, and environmentally responsible.
As the Asia-Pacific MICE market is projected to reach approximately USD 355 billion by 2030, the demand for meeting spaces has transformed. Millennials and Gen Z now account for more than 40% of attendees, driving a shift toward events that are technology-enabled, wellness-focused, and environmentally responsible.
“Business events have evolved significantly in recent years, with organisations seeking experiences that inspire collaboration, creativity, and meaningful connections,” said Mr. Choe Peng Sum, Chief Executive Officer of Pan Pacific Hotels Group. “With the launch of Every Meeting Matters, we reaffirm our commitment to being a trusted partner for impactful meetings and events that deliver real value for both organisers and delegates.”
The “Starry Ceiling” Ballroom – A Centerpiece of Innovation
At Pan Pacific Hanoi, the centerpiece of the campaign is the newly renovated Grand Ballroom (Level 2). Spanning 420sqm with a capacity of up to 340 guests, the venue makes a grand impression with its unique “starry ceiling” design, creating one of the most magnificent event spaces in the capital.
Beyond its aesthetic appeal, the hotel has made strategic investments in technology, featuring state-of-the-art audio-visual infrastructure, professional lighting, and three modern LED screens—perfectly suited for immersive performances and hybrid meeting formats.
For sophisticated cocktail receptions or intimate outdoor gatherings, the West Lake Room (Level 19), with its panoramic views of West Lake and Truc Bach Lake, remains a premier choice for flexible and inspiring open-air spaces.
Redefining the MICE Experience: Wellness, Sustainability, and Culinary Excellence
Alining with the campaign’s philosophy, Pan Pacific Hanoi focuses on three core pillars:
- Wellness: Integrating mindful, energy-recharging breaks and nutritious menus to keep delegates engaged and inspired.
- Sustainability: Reducing single-use plastics, prioritizing locally sourced ingredients, and implementing eco-friendly operational processes.
- Bespoke Service: A dedicated team of event experts and talented chefs are available to consult and personalize decorations and menus tailored to each corporate identity.
Exclusive Offers for Events Booked by 30 September 2026:
- Enjoy 3% off the master bill for your next event.
- Complimentary room and suite upgrades for the organizing committee (based on actual room nights).
- Complimentary themed coffee breaks.
- Book by 30 June 2026 to earn 5X DISCOVERY Dollars (D$) on eligible revenue
- Book by 30 September 2026 to earn 2X DISCOVERY Dollars (D$) on eligible revenue
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Media Contact
Pan Pacific Hanoi
Nguyen Thanh Thuy (Ms.)
Marketing & Communications Manager
Mobile: (+84) 33 8666 275
Email: thuy.nguyen@panpacific.com
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About Pan Pacific Hanoi
Situated at the edge of the city centre, Pan Pacific Hanoi provides a harbour of tranquil balance in bustling Hanoi, with 328 fully-furnished rooms and suites presented maqnificent views of the poetic West Lake, and an array of recreational facilities furnished with thoughtful touches for your complete relaxation. Especially, Pan Pacific Hanoi is well-known for delectable fusion of Western and Eastern gastronomy in Pacifica Restaurant (All-day dining), Ming Restaurant (Cantonese cuisines), Song Hong Bar and the panoramic rooftop bar The Summit promising the finest dining experience to your stay.
About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a global hospitality company that owns and/or manages more than 50 hotels, resorts and serviced suites across three brands – “Pan Pacific”, PARKROYAL COLLECTION, and PARKROYAL – encompassing 30 cities across Asia Pacific, North America and Europe. Headquartered in Singapore, it is a member of Singapore-listed UOL Group Limited.
Pan Pacific Hotels and Resorts delivers sincere and graceful service to every guest with a passion for excellence.
PARKROYAL COLLECTION Hotels and Resorts is driven by our passion for life and sustainability.
PARKROYAL Hotels and Resorts is distinguished by its passion for people and places, immersing every guest into local and authentic cultures.
