Amy is the Country Head, SEAPAC (Vietnam), Singapore Business Federation. The Singapore Business Federation (SBF) is the apex business chamber championing the interests of the Singapore business community in the areas of trade, investment, and industrial relations. It represents 28,000 companies, as well as key local and foreign business chambers.
Amy joined SBF in 2019 to help SMEs internationalise to Vietnam. To assist Singapore SMEs in expanding their presence in Vietnam, a comprehensive advisory approach is given particularly on Vietnam market landscape, connecting SMEs to potential Vietnamese business partners and vendors, and offering solutions to difficulties. Efforts are also made to connect SMEs with relevant networks such as local trade associations, business chambers and government agencies which can help facilitate valuable connections and partnerships.
Prior to joining SBF, Amy worked in Vietnam for more than a decade, in the FMCG and the Real estates.
