Department of Industry and Trade deploys Phase 2 of the promotion program – “Shopping Season” from November 15, 2022, to December 31, 2022, with a limited The maximum value of the product used for promotion is up to 100%. The program is implemented to promote goods consumption, contribute to the development of production and business, towards building Ho Chi Minh City into a modern and attractive shopping center; attract a large number of consumers, domestic and foreign tourists.
The Department of Industry and Trade requests the Association to help introduce and invite member businesses to participate in the Program by organizing promotions during the period from November 15, 2022, to December 31, 2022; and use the Program Identifier in communication publications and promotional products of enterprises.
– Participating enterprises will be able to use the program identifiers for free, including icons (logos), key images (key visuals), banners (flag banners); and the name of the program “Shopping Season 2022” to accompany the promotion program of each business.
The design of the Identity Kit (file *.ai) is posted on the web portal of the Department of Industry and Trade http://www.congthuong.hochiminhcity.gov.vn/ Enterprises are entitled to use it to design banners and banners. , promotional items, decoration of the mock-up area, shops, etc., in order to help consumers easily identify and come to visit and shop. In particular, the program’s icon (logo) must be preserved, not modified to ensure consistency and synchronization.
– Participating businesses will benefit from joint communication programs deployed by the Department of Industry and Trade on newspapers, radio, social networks, and SMS. At the same time, the Department of Industry and Trade will organize to guide and support businesses to carry out administrative procedures on trade promotion (sales promotion, organization of fairs, and trade exhibitions) during the program.
If you have any inquiries, please contact: The Import-Export Management Department – Department of Industry and Trade
Tel: (028) 38 239 571, 38 239 572, 38 277 144.
