With GDP growth is forecasted at 6.8% in 2024, Vietnam’s economy is on track to recover from the Covid-19 pandemic, almost equal the growth rate of 2019, according to Standard Chartered. However, this recovery is uneven across industries, particularly the consumer market has not shown a clear breakthrough. In addition, consumer behavior is changing rapidly, posing a major challenge for businesses in building and maintaining sustainable relationships with customers.
To help businesses grasp the rapidly changing trends of modern consumers, Forbes Vietnam magazine organizes the conference “Unique Brands for Success“. The event will bring together leading experts and business leaders to share strategies and solutions for building strong brands, developing marketing strategies that emotionally connect with customers, and achieve long-term success.
Within the framework of the event, Forbes Vietnam will also honor 25 most valuable brands of listed companies announced in the November 2024 issue. These brands not only win the favor of customers but also create sustainable values, contributing to the development of Vietnam’s economy and society.
Agenda:
13:30 – 14:00: Welcome guests
14:00 – 14:10: Opening Speech
14:10 – 14:30: Keynote Speak: UNDERSTAND THE MARKET, DEFINE THE BRAND
14:30 – 15:10: Panel discussion 1: BRANDS CONNECT WITH CUSTOMERS’ EMOTION
15:10 – 15:35: Tea Break
15:35 – 16:15: Panel discussion 2: GEN Z ACTIVATES THE MARKET.
16:15 – 16:55: Brand chapter 25 anniversary ceremony
16:55 – 17:30: Networking
Event details:
Date: Thursday, December 12th 2024 at 1:30 PM
Venue: The Reverie Saigon, No.22-36, Nguyen Hue St, Ben Nghe Ward, District 1, HCMC
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Click here for more information about the event, speakers, and agenda.
